‘The 10 x 8 Meter Relay: An assessment of how introducing comparative information may induce inter-group competition in energy efficiency’

The CCP Seminar Series continues on Friday 22nd January 2016, where we will be treated to a debut performance by the brilliant Mike Brock (CCP & ECO) who joined the Centre as a member in June 2015. Mike has been a Lecturer in Microeconomics at the UEA School of Economics since August 2014 and has numerous research interests, including specialist interest in the relationship between environmental assets and subjective well-being. His seminar will introduce his most recent project, ‘The 10 x 8 Meter Relay: An assessment of how introducing comparative information may induce inter-group competition in energy efficiency‘. An abstract for his seminar can be found below.

Abstract

This presentation will introduce a new natural field study currently underway at UEA. The project provides weekly information to students living in Halls of Residence on their absolute and relative energy usage.  Provided at an aggregated (flat-level) degree, the motivation for this study is to decipher how and to what extent non-financial stimuli can be used to try and incite behavioural change and invite participants to consider their empirical choices and actions. The study forms part of a wider literature which seeks to assess how and why consumers can be induced into making more conscious decisions and the necessary level of persuasion and reinforcement such methods require to achieve long-lasting success.

The seminar takes place from 13:00-14:00 in the Elizabeth Fry Building, Room 01.10. Tea will be provided directly afterwards in the Elizabeth Fry Staff Room.